Let's diverge a bit from Unheard Undergrad's usual focus to take a look at The Black Keys' campaign for their new album,
El Camino, set to drop December 6th. Oddly enough their promotional video has nothing to do with their music; actually it has nothing to do with music in general, or El Caminos. It's a goofy car ad pitching a used Dodge Caravan (as an El Camino) in a number of flubbed up outtakes. Even though the video seems totally irrelevant to its point, The Black Keys have free reign to be as bizarre as they want, since their music can stand on its own and gain respect from fans across many genres. Needless to say, I have high expectations for the seventh studio album from one of arguably the best alternative bands of this decade.
Check out this little oddity:
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