Rule number one of being a hipster...never admit you're a hipster. Well, we can make an excuse in this case, maybe just because Macklemore spends about half this video in a onesie. With a hook that includes the lyric "This is fucking awesome," the new video release of Thrift Shop from Macklemore and Ryan Lewis is an ode to the frugal yet stylish ways of the hipster, bordering on pure ridiculousness. We can all appreciate some good self-mockery, right?
There's definitely something to be said for knowing your audience. To promote this one, the rapper ran a photo contest of best thrift store finds and invited the winner out to the video shoot. And hey, it looks like they had a pretty awesome time. It's a fun song, it's an absurd video, so why not?