Lana Del Rey, recently signed to Interscope, released the official audio to her single, Born To Die, yesterday on Youtube with these simple and seductively ironic visuals. Consistent with her idiosyncratic musical style, this attention-captivating release encapsulates her slightly bizarre and almost mysterious image. More importantly; the music is fabulous. Her rich, low vocals ride lazily over symphonic structures, making her songs into atmospheric experiences. Lana Del Rey seems to be joining the ranks of modern day soul singers, capitalizing on the depth and complexity of her tone. She enters a market full of opportunity for exactly her music, surely to be compared with the likes of Adele, Joss Stone, and the late Amy Winehouse. She stands up to these comparisons with an indie edge that sets her apart, so get ready for Lana Del Rey.
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